Maryland Higher Education Commission came to our class to get insights about organizing information on their website. Our group specifically focused on the primary navigation structure as well as the Institutions portion of the navigtion.
Our group started with a full content audit, MHEC strategic plan review, and competitive analysis. Our initial research incidcated the navigation and search data could use enhancements to make information more accessible.
To better understand how to reorganize the information, we completed a card sort using both analogue and digital methods. Coupling the card sort with the competitive analysis and content audit, we recommended that MHEC make modifications to their primary navigation so content is clearer to students, parents, and academic administrators.
We also provided search recommendations. After doing a search audit and a Google Analytics review, we determined important keywords to use to help users find the data they need.
Our final recommendation was to tie the content back to three concepts outlined in their strategic plan - success, access, and innovation. During our presentation, we emphasized building to support those strategic goals. One major finding was to rethink what a student is in 2020 beyond the traditional 4-year academic program.
Content Audit, Card Sorting, Competitive Analysis, Search Engine Optimization, Navigation, Persona and Scenario Development
I am a hybrid Content and UX Designer with a love of writing, photography, graphic design, strategy, and mapping. What I care about is helping people and organizations reach their goals of increasing quality, both in terms of product and process.
Hobbies: Taking photos of porches, baking, hiking, drawing, running, painting, and listening to music.
After studying best practices for survey design, our group asked a sample of people about their voting behaviors and preferences.
Another project at The University of Baltimore required rethinking the information architecture for Maryland Higher Education Commission (MHEC).
At The University of Baltimore, my team was tasked with completing a eyetracking research project for a local housing authority.
Our group got to work with local non-profit Hosts for Humanity to build a new booking process. Based on research, our group prototyped a mid-fielity mobile site experience, and I was the lead on creating the asset in Axure.
Speaking from experience, learning to code is intimidating! And while the developer community is generally friendly, learning how developers work takes patience, time, and resiliance. What can Github do to help users, especially those learning to program, recover from errors while using the application?
A university wanted deeper insights about improving the overall admissions experience for potential students. Using contextual inquiry methods, the group I worked with pinpointed pain points and suggested potential solutions.
Perform checks in staging and production environments for a multitude of projects, including development deployments and site configuration changes. Troubleshoot coding errors and clean up HTML/CSS on existing pages.
Provided data administration in Raiser's Edge for the development and fundraising department. I mastered comparing large data sets in Excel with VLookup, served as the project lead for the annual report data listings, and provided data for monthly board reporting
Worked within Drupal and Confluence to setup new navigation structures for an association website release.
Provided a bi-weekly online training about managing responsive web content and generating emails in StarChapter. Updated HTML, CSS, and PHP code as needed to meet the customer's design requirements. Provided technical support, product assistance and training to the customer base of board members of local associations.
I interviewed more than 300 job applicants for positions in design, copywriting, marketing, project management, art direction, UX design, and account management.
My goal in pursuing a Master's degree in IDIA at The University of Baltimore is to research accessbility for voice and gestural based devices. Part of this research is becoming technically proficient in programming interfaces.